Canon SD770 IS Review: Recommended Mid-Level Camera

With some highly recognized and well advertised contemporaries around, it’s easy for the Canon SD770 IS to be unnoticed. With interesting new interface design and ultra modern technology the SD770 IS is considered to be on the “best value” list.

The SD770 IS however does have the potential to be an example of what Canon is known for in its mid-level models, which is building comparatively simple point-and-shoots that draw on a proven collection of components and technologies.

Although it is not an overall star with a series of jaw dropping features hidden beneath its surface, it neither has any nasty surprises hidden under its cover to distract you. It is simply an Ultra Compact point-and-Shoot Camera with a 3x Zoom Lens and a 10.0 megapixel CCD imager.

Functionally, the camera is founded on Canon’s legacy of placing lower-cost, lower-spec SD models in the 700 series. Style-wise this camera is a retro-classis return to the ‘box and circle’ look of the cameras of the mid nineties. Its appearance also reflects its ELPH lineage that morphed into the Digital ELPH around the year 2000 and has become integral to the Power Shot SD range which has continued to include Canon’s latest ultra-compact technology in its flagship models.

The key factor of the SD770 however is its return to much of what the original ELPH was: a simple, pocket-model Camera Built with basic idea of good quality snapshot capture in mind. The inner workings of the SD770 reveal an ultra modern DIGIC III processing, optical image stabilization, and copious resolution form – the technological backbone around which this compact is built.

Though the SD770 gives up some of the higher-end models’ more flashy soft features [face detection tools in playback, for instance] the benefits of upgraded processing – like improved speed all around, as well as Canon’s nifty face tracking technology are right there in the mill.

At its most basic the SD770 IS provides the following features and the playback menu is refreshingly simple when compared with some of its competitors:

Auto: A fully automatic shooting mode with a highly limited number of user controls.
Manual: A program auto mode with adjustments for white balance, sensitivity, focus modes, etc.
Scene: A total of 11 shooting situation presets [plus Colour Swap, Colour Accent, and Digital Macro modes] are available.
Movie: The SD770 supports basic video recording functions at up to 640×480, 30 fps.

With a square basic shape, a familiar and comfortable control panel arrangement, and the SD-signature prominent lens bezel, the SD770 joins the SD1100 as far and away the most “ELPH-like” of Canon’s current SD range, with a solid feeling construction. The camera’s lightly sculpted rectangular shape combines with a dense, thick overall feeling that suggests true quality.

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